Designation
Certified Financial Fiduciary® (CF2)
Issued by the National Association of Certified Financial Fiduciaries
Active Dates
Aug 26, 2026 – Aug 26, 2027
About Lara Herron
I am an Investment Advisor Representative of Gradient Advisors, LLC and a licensed insurance agent with Powderhorn Financial.
Throughout my career, I've built a strong foundation in developing trusted relationships, communicating clearly, and following through on my
commitments,. Those values continue to shape how I serve my clients, listening first, preparing thoroughly, and providing thoughtful guidance with professionalism and care.
When I provide investment advisory services as an investment advisor representative of Gradient Advisors, LLC, I act as
a fiduciary and put my clients' interests first. Our work centers on personalized retirement planning designed around each client's unique goals, financial situation, and stage of life. Rather than offering one-size-fits-all solutions, we help clients create strategies for retirement income, investment management, risk management, insurance planning, and long-term financial confidence.
I'm committed to earning trust, simplifying complex financial decisions, and helping individuals and families move into retirement with clarity, confidence, and peace of mind.
Areas of Specialization
Retirement Planning
Estate Planning
Federal Benefits
Investing
Budgeting
Insurance
Social Security
Financial Planning
General Financial Guidance
Disclosure:
Lara Herron offers Investment Advisory Services through Gradient Advisors, LLC (Arden Hills, MN 877-885-0508), an
SEC Registered Investment Advisor. Gradient Advisors, LLC and its advisors do not render tax, legal, or accounting
advice. Herron Financial Group LLC is not a registered investment advisor and is independent of Gradient Advisors, LLC.
Insurance products and services are offered through Lara Herron, independent agent. Herron Financial Group LLC, Lara
Herron, and Gradient Advisors, LLC are not affiliated with or endorsed by the Social Security Administration, Medicare,
Medicaid, or any other government agency or program.
