Lara Herron, CF2

About Lara Herron

Today, I serve as a Licensed Investment Adviser Representative (Series 65) and Licensed Life Insurance Advisor with Powderhorn Financial, where I'm proud to be a co-founder alongside my husband, Mike Herron.

Throughout my career, I've built a strong foundation in developing trusted relationships, communicating clearly, and following through on every commitment. Those values continue to shape how I serve my clients—listening first, preparing thoroughly, and providing thoughtful guidance with professionalism and care.

As a fiduciary, my responsibility is to always act in my clients' best interests. Our work centers on personalized retirement planning designed around each client's unique goals, financial situation, and stage of life. Rather than offering one-size-fits-all solutions, we help clients create strategies for retirement income, investment management, risk management, insurance planning, and long-term financial confidence.

I'm committed to earning trust, simplifying complex financial decisions, and helping individuals and families move into retirement with clarity, confidence, and peace of mind.